By embracing fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to become customers Seglar has found a way to keep its interlocking bricks inside the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys and games. It had not been until the following years that they begun using a fresh plastic-injection rounds machine to produce plastic bricks, which quickly gave all of them an advantage above their competition in the flourishing post-war marketplace.
In 1949, they started out producing the bricks with studs with them to enable them to bind together. This was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they manufactured a major improvement with the opening https://lego-x.com/2021/07/05/generated-post of what is known as the “stud and coupling system”, which in turn ensures that each Lego brick fits with any other brick. These two essential iterations are why Profano sets made 40 years earlier still interlock seamlessly with those crafted today.
Over the years, Lego seems to have kept the finger to the pulse of pop way of life by joining up with big-name franchises including Star Battles and Harry Potter. It has also embraced the community of adults that are fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a selection of sets including the Back to the Long term future DeLorean period machine and a set of feminine Nasa scientists.